
Tuesday May 13th
side events


Taktikal: Product positioning - tips and tricks
Register here ⬇️
Learn some tips and tricks of product positioning and how to leverage your home market as a stepping stone to international markets. Real world examples from companies that are already doing it.
We love to share our expertise and this year we want to share what we have learned about marketing. Why does good product positioning matter and how do you get there? Taktikal teams up with 'another company' to share what has worked for them and how they are using Iceland, their home market, as a stepping stone into new markets. Audience will get actionable insights into what has worked well and what to avoid.

TrinityHawk: Sales Stories for scale-ups
Register here⬇️
Sales GTM Commercial Leader Dale Shephard shares his tales and learnings from helping growing startups put the right things in place; to scale and grow.

Inspiralia: From Idea to Funding Bootcamp
Register here⬇️
Master the EIC Accelerator Process with a Hands-On Mock Selection Experience
The EIC Accelerator Bootcamp is an immersive, three-phase program that replicates the EIC selection process, giving participants firsthand experience in preparing a winning application. From submitting a one-pager to crafting an investor-ready pitch deck and facing a simulated EIC interview, this program provides expert feedback at every step to help startups refine their proposals and improve their chances of securing funding.
The EIC Accelerator is a highly competitive funding program by the European Innovation Council, designed to support breakthrough innovations and deep-tech startups with grants and equity investments.







Women in Immersive Technologies: AR, VR, XR & beyond ♀️
Kintsugi Design hosts an event for those interested in working with or excited about AR, VR & XR.
Women in Immersive Tech Europe, or WIIT, is a community to connect, meet like-minded women from across Europe, and find the resources to learn and grow within Europe’s virtual, augmented and mixed reality sectors.

IceBAN Launch Event
Iceland Business Angel Network invites angels from Iceland and abroad and partners to celebrate the official launch of the Network.
Registration will open at www.iceban.is soon.

Visteyri + SPJARA: Conscious Closet pop-up 👗
Join Visteyri & SPJARA for a unique shopping and renting experience that celebrates style while promoting circular fashion.

Women Tech Iceland, RIKK & Diversify: Dig into DEIB with Diversify, RIKK, and WTI!
Impactful DEIB initiatives in tech do exist. Join Chisom Udeze, Irma Erlingsdóttír and other panelists for a hard-hitting discussion about what we have learned so far and what best practices have emerged.

CCP Games: Conversation with CCP Developers 🕹️
CCP Games welcomes you to their office for an engaging panel discussion, featuring female developers from the studio. We will dive into their journeys in the industry, obstacles they have faced, their advice to aspiring developers and more. Following the panel, join us for a networking session with industry professionals and share your stories together, with drinks from Lady Brewery and finger food!

Business Iceland & the Canadian Embassy in Reykjavík: Health Tech Ecosystem 🥂
Newfoundland & Labrador's (health)Tech Ecosystem
We invite Icelandic healthtech companies and other stakeholders to this information sharing and networking IIW side-event where we will:

Invest in Denmark: Speed up your growth journey in Denmark! 🇩🇰
This TECH and LIFE SCIENCE event offers a unique opportunity to network, make valuable connections, and gain insights on expanding your business into Europe through Denmark.

FemHire: We will not wait 132 years to close the gender gap in tech!
Boosting Tech Diversity through Unbiased Talent Acquisition for Gender Equity.
Join us for an insightful session designed for Hiring and DEIB Managers who are passionate about promoting diversity and inclusion in the tech industry, and tech talents who are looking forward to a fair, ethical and financially rewarding recruitment process.

COWI: Finding hidden treasures in your waste streams. What’s your wildest waste dream? – Discover the zero waste toolbox 💸
What are the tools at our disposal at the beginning of projects to reduce waste and encourage reuse? What are the prime examples we can use for inspiration to produce value from “waste”?

Iceland Tourism Cluster: Innovation & Investments in Tourism ✈️
Do we scatter tourists or investments?
For whom: Tourism companies, tourism technology companies, tourism support environments, public sector, investors (domestic and foreign), anyone interested.

Árnason Faktor: On a tight budget? Some tips on low-cost IP actions... 💰
A new name, a new technical solution, a new design or the best business idea? But... you have very limited funds for seeking advice. The biggest mistake however would be to choose to ignore your possible and potential intellectual property assets in your startup.
Pure North: The future of waste management ♻️
Visit Auðlind, Pure North's sorting facilities at Gróska Innovation and Business growth Centre to see how we've set up the site for successful waste management. Hear how we envision the waste management of the future and the importance of sorting properly on site in order for the material to re-enter the circular economy. See the latest technology that we have for efficient waste management and meet with our staff to learn more about how we are creating a circular economy in Iceland ♻️
Arctic Adventures: Changing the future of travel with AI
During this informative session, we'll share our journey and ambitious goals in leveraging technology to revolutionize and enhance efficiency in our industry
Arctic Adventures is thrilled to announce our participation in Iceland Innovation Week 2024! Join us for a captivating event where our CTO, Birkir Björnsson, will be joined by Stefán Baxter from Snjallgögn to delve into the realm of AI in the travel industry.
During this informative session, we'll share our journey and ambitious goals in leveraging technology to revolutionize and enhance efficiency in our industry. Don't miss out on this opportunity to gain valuable insights and be part of the innovation wave sweeping through the travel sector!

Hokkaido Innovation Week: Female entrepreneurship support in Hokkaido
Round table & brainstorm how KPI/KGI should look like for female entrepreneurship support initiative in Hokkaido given the inputs from Icelandic startups & startup supporters.

Icelandic Intellectual Property Office: Patent Pioneers 🎩
Stories of how innovation and patents are shaping the future!
Join us for a captivating event co-organized by the Icelandic Intellectual Property Office, the Federation of Icelandic Industries, and Kerecis. Four great inventors will share their unique stories, revealing the passion, perseverance, and ingenuity that drove their innovations and shed light on the importance of patents in protecting their intellectual property and laying the foundations for business.

Høiberg & FKA: Intellectual property rights, from idea to commercial success
Insights into intellectual property protection and how securing your rights will support your goals.

Reykjavík University: Frumkvöðlafrumskógurinn 🐘
Í fyrirlestrinum "Ráfað um frumkvöðlafrumskóginn" fer Sunna yfir alla helstu anga frumkvöðlaumhverfisins fyrir nemendur í námskeiðinu “Nýsköpun og stofnun fyrirtækja”, en Sunna Halla er flestum frumkvöðlum vel kunnug eftir að hafa starfað í Grasrótinni í 8 ár.
Fyrirlesturinn hentar frumkvöðlum á fyrstu stigum mjög vel til þess að fóta sig í flóknu en vinalegu umhverfi.

Festa, Ocean Cluster & Circular Cluster: Investment in Sustainability - Can it drive profit? ♻️
Festa and the Icelandic Ocean Cluster invite you to a joint event. The event is intended for entrepreneurs, investors, and other interested parties who wish to dive deeper into the discussion on sustainability-related investments. Our goal is to examine whether and how investors weigh and consider sustainability in their decision-making and whether their focus is more on financial gain rather than on sustainability ♻️

University of Iceland: Science and Innovation Award 🏆
The University of Iceland's Science and Innovation Award has been held for over two decades and is a competition for innovative ideas that may contribute to the society or industry regardless of whether the idea has a financial benefit.

Stories of innovation at Landspítali: A showcase of innovative projects and partnerships that improve health care and digital transformation
Innovation is a key enabler in improving the services of the hospital and a necessary ingredient for its future vision. In this event, we will hear from some of the people who are driving innovation at Landspitali, as well as from external partners who are collaborating with the hospital on innovation projects.

Taktikal x Indó: How can a startup get the happiest customers? 🥐
How does a startup get the happiest customers? How do we retain customers and make them our greatest advocate? The key is customer happiness - it’s a critical part of building and maintaining a company’s customer base and setting your business up for sustained growth. But how do we do that? At what point in the startup lifecycle do we start thinking about your customers?
Let’s kickstart the day at the Taktikal HQ with coffee, breakfast & hopefully some takeaways to make your customers happy!